At mattress licensing group Eclipse International/Eastman House, which is part of North Brunswick, New Jersey-based Bedding Industries of America, new products in the bustling showroom addressed durability and e-commerce. The company also celebrated its national and international licensees with a showroom party and provided floor space to several who showcased new products.
National introductions included the sturdy Eastman House Lifetime collection, designed for the “ ‘big and tall’ market segment and people who have purchased a bed in the past and experienced body impression problems,” said Matthew Connolly, president of the licensing group.
Four models have white, tufted panels and dramatic dark borders in taupe, gray and black. Priced from $1,299 to $2,999, they use a low-gauge, super-strong innerspring unit with layers of high-end foams and Talalay latex.
Wrapped on five sides by a dark, textural charcoal-and-white knit and finished with glossy black tape-edges, the new Sol grouping from Eclipse is a boxed bed with upscale looks. Three beds retail from $999 to $1,999 and come in flat- and euro-top. Beds contain varying amounts of Joma wool, Talalay latex and gel memory foam over a high-resilience foam core.
Retailers can offer consumers in-store pickup of the boxed product, drop shipping from the factory or conventional home delivery.