W e are excited to report that on July 30th, 2018, Eclipse International and Shenzhen Huasheng Home Furnishing Group Ltd. signed a licensing agreement giving Huasheng the rights to manufacture, market and sell luxury-bedding-line Ernest Hemingway throughout China. In case you may ask, Huasheng is a manufacturer using innovative technology to create high-quality furniture, mattresses, and linens for the home and hospitality sectors. Huasheng’s product lines are produced by its 7 subsidiaries at their sprawling 100,000 sq.ft. factory near Shenzhen China. For perspective on the company’s potential, one of the three owners of Huasheng is Red Star Macalline, the company that operates over 250 Mega Malls in China that house furniture and mattress stores by international brands including Serta, Simmons, etc. Additionally, the company’s CEO, Ben Wu, is a thriving entrepreneur with over two decades of experience in the Chinese furniture space and who has aggressive growth plans for the Ernest Hemingway brand. In fact, among the plans, Huasheng has an initiative calling for the rollout of Hemingway-exclusive stores at the more than 250 Maclline Mega Malls. “We must and will swiftly deploy stores over the next few years to capitalize on the growing luxury-consumer segment of the bedding market. Hemingway gives us the brand recognition and luxury-product portfolio to meet that opportunity” said a goal-focused Ben Wu.
We wish Ben Wu and the Huasheng team great success in their quest to conquer the luxury-mattress market in China with the Hemingway brand!
And so it goes………