- Eclipse Licensee for Middle East
Last week, Boney Jacob, Factories R.M. Stores Manager for Almutlaq (Eclipse Licensee for the Middle East) visited Eclipse International’s headquarters with the objective of observing new Eclipse initiatives and selecting models for their import program. Almutlaq, as many other international bedding retail companies, uses a merchandising approach featuring American-made models and domestically-produced (Saudi Arabia) sku’s.
- Mechandising Strategy
“Eclipse’s broad product range enables us to offer our customers the choice of American-produced models (which occupy higher price points) and Saudi-manufactured mattresses. We import luxury-firm models from Eclipse’s BIA factory in N.J. and produce more moderately priced choices for the budget-conscious consumer”. This merchandising strategy has worked extremely well for us over the past several years.”
- Factory Tour to ensure durability/quality
In addition to visiting the Eclipse Headquarters, Mr. Jacob also had the chance to tour the BIA (Bedding Industries of America) factory for a first impression of the manufacturing processes used to ensure the ultimate durability/quality delivered by the Eclipse mattresses Almutlaq imports.
On behalf of the entire Eclipse and BIA teams, we wish Boney Jacob and the Almutlaq team continuous success!
And so it goes………
Connolly, Tanis, Jacob
Jacob, Connolly, Tanis
Murillo, Connolly, Jacob, Tanis
Connolly, Jacob, Tanis